top of page
Future of wireless
EMERGING OPPORTUNITY AREAS FOR THE INDUSTRY
Challenge: Technology and consumer expectations are changing rapidly and the wireless industry is ready for disruption.
​
Objective: Explore what disruption may look like in order to develop new service opportunities or awareness of potential threats that may force disruption.
​
CUSTOMER DESIREABILITY
Explored macro trends that are occurring to distill them to highest potential impact
Spoke with customers about their wireless service in general to understand what value it brings today and where potential gaps are
Spoke with futurists about their area of expertise and what explorations into the future they are doing
Customer Requirements:
-
Push the bounds of communication
-
Wireless is a part of enabling many things but it should be an active member of the customer's day to day
OPERATIONAL VIABILITY
Worked with all areas of the organization to understand road maps and future capabilities being created
​
Shared findings to assist in prioritizing development or kick-start new development
​
Business Requirements:
-
Assist in prioritizing current work
-
Uncover new opportunity areas to begin developing products or services
-
Maintain a perspective of the brand image
FINANCIAL FEASABILITY
Key wireless business drivers were understood as prototypes and concepts were developed
​
Concepts were vetted to make sure they could be profitable business models
Financial Requirements:
-
Produce profitable business models
-
Promote new growth in the industry
Solution: This project resulted in a growth strategy that had brand elements. The strategy would have periodic releases that were focused on an uncovered trend or unmet need with accompanied features. This strategy would also assist in longevity and a competitive edge with planned releases to assist in continuing to develop and react to any shifts in the industry.
Results:
-
The exploration has not launched yet.
​
My Role: Lead Product Manager
bottom of page